As an independent musician, it is probably an understatement to say that you are on a budget. Despite having limited funds, you can still be effective in promoting your music and presenting it in a professional manner. One of the most important untapped resources in promotions is music bloggers. Before the onslaught of the Internet and social media, music critics were limited by print (newspapers and magazines). However, similar to almost every other aspect of our lives, technological advances have made it possible for more music writers to become available. There are many music blogs, particularly in Gospel music that offers information about the latest happenings within the genre along with writing reviews of submitted albums from national and independent artists.
– Keep your emails short but informative
– Give a description of your musical sound (I know you may not want to be placed in a box, but some description is needed particularly if you are relatively unknown).
– Place your music links at the top of your email (or at least make them fairly easy to find. Most writers may not take the time to search for your link)
Another intriguing way to get bloggers interested in your music is to throw a listening party
. This does not have to cost you a lot of funds either. You can have an intimate setting in your in-home studio to give bloggers a listen to your music. Doing this will assist you in standing out amongst the sea of submissions that bloggers undoubtedly receive.
Why is having your music written about important? Well, that is a simple answer … You want people to know about it. Similar to how you may read online reviews of certain products or services, many music enthusiasts read reviews from their favorite bloggers whose opinion and recommendations they respect. It is beneficial to get a stamp of approval from as many reputable bloggers and online sites that you can.
Finally, it is noteworthy to point out that any review should be taken with a grain of salt. One of the best pieces of advice I ever received was being warned not to believe all praises or all criticism. No matter the product, some will love it while others will hate it. It’s all a part of the business. I would advise to be mindful to understand the fine line between preference and constructive criticism. If a blogger states that your music has potential, but comments on the need for better sound quality, that appears to be constructive criticism. While, if someone writes that they do not like the sound of your voice, that is more of an opinion.
So, add this to your list of things to do! Let me know how it works for you and if you have any additional helpful tips.