We’ve all made jokes about it … The infamous “Crack is wack” line delivered by Whitney Houston will probably be etched into human vernacular forever. I know countless people who dressed up as Tyron Biggums, the undeniably honest and humorous crack addict as portrayed by Dave Chappell, for Halloween. But for many, drug abuse is no laughing matter.
For those effected by substance abuse, it is a very serious matter. According to the most recent data from WhiteHouse.gov, Louisiana is one of the top ten states of recorded cases of abuse of non-prescription pain killers. The drug-induced death rate in Louisiana is higher than the national average. And, roughly 4% of Louisiana residents admitted to using an illegal drug (other than marijuana) within the last month. Again, this is another statistic that is higher than the national average, no pun intended.
I used to be oblivious to the seriousness of substance abuse in Louisiana until I began working at Cenikor, which is a nonprofit facility in Baton Rouge that provides substance abuse rehabilitation services. I’ve witnessed first hand patients enter the facility broken and agitated, but leave mended, encouraged and with a realistic plan of how to remain sober and become active citizens.
Cenikor is able to provide these much needed services largely in part by the support and financial backing of the community. And, this is where YOU can help!
“Long live the rose that grew from concrete.” – 2Pac Shakur
Cenikor is hosting its annual luncheon/fundraiser on Thursday, September 25, 2014 at Boudreaux’s from 11:30am – 1:00pm. The event will be hosted byNBC33’s Jeanne Burns. Musical Entertainment will be provided by violinist Shaun Ward, Youth Minister D. Montrell will provide encouraging words, and Miss Louisiana USA 2014 will be our special guest. Cenikor will also be honoring a philanthropist, business partner, community leader and elected official of the year. You will also hear first hand accounts from patients who have received services from Cenikor.
I am personally appealing to individuals and companies to support this event and organization. A limited number of individual seats and sponsorship tables are still available. By attending, you will not only experience a dynamic event, but you will be helping to combat against substance abuse, which will in turn improve our community and state.
I can be contacted at [email protected] or 225-218-1960 ext. 4959 to secure your sponsorship and tickets.
Baton Rouge native, Letrece Griffin, lights up every room she enters. With a flair for high fashion, bright colors, a golden smile, and a positive attitude, Griffin offers a welcoming sense of genuine openness and experience beyond her years. She is a mentor, a writer of many trades, and a marketing and branding expert who serves in a variety of roles, including a few independent ventures, passion projects, contracts, and a full-time career in marketing. She is currently the Chief of Communications & Family Engagement for the East Baton Rouge Parish School System where she leads a team that produces all district-wide marketing collateral, events, and community engagement efforts.
Griffin also previously served as the Marketing Specialist for the extremely popular Knock Knock Children’s Museum, where she was responsible for day-to-day operations, including developing and increasing awareness about programming, creative content, and managing an internship program for which she is lauded as bringing to the museum. A child at heart, she is also a part of the reason why adults have the special opportunity to attend the museum childfree and play during Grown-ups at Play – an idea she wholeheartedly supports and expertly markets to sell-out runs each time. Her innovative ideas, ability to dream big, and work hard have all been attributed to the museum’s continued success.
She also flexes her media muscle as an Executive Producer for Melanin3 Media. In this work, she has produced the documentaries “Shades of Her: A Commentary on Colorism” and “The Side Effect: The Kirt Thibodeaux Story,” as well as music videos for PJ Morton and Michael Dixon. She has secured shooting locations, cast, dancers, interviewees, makeup artists, wardrobe specialists, set production/filming schedule, and hosted relevant events to complement projects, such as a run of free screenings and discussion groups for “Shades of Her,” throughout East Baton Rouge Parish libraries. She has also worked for the past three years as the Director of Operations for the IRAA Awards – a Baton Rouge-based awards ceremony weekend set to honor independent gospel artists. She also lends her services as the social media and marketing consultant for Southern University’s Human Jukebox.
But Griffin’s work doesn’t stop there. In her spare time, she is a creative mastermind seeking to change the world one market at a time. She has certainly exceeded some pretty lofty goals and collected lots of accolades in the process. She has been featured in a variety of publications highlighting her work as an independent marketing and branding consultant and author, including , Greater Baton Rouge Business Report, and The Rouge Collection. She has been an honoree, both nationally and locally, of several noteworthy awards, including Women Doing It Big (2022, Newark, NJ), Greater Baton Rouge Business Report 40 Under 40 (2019, Baton Rouge, LA), Woman of Wonder (2019, Houston, TX), which celebrates women in the southern region who excel in their respective fields; Baton Rouge Black Professionals 40 Under 40 (2015, Baton Rouge); Top Branding Experts on Twitter (2014, EC Branding); and Manager of the Year (2013, One Accord DJ Alliance), among countless other honors.
She is a member of Delta Sigma Theta Sorority, Inc., in which she has served as a Regional Leadership Team Member, Journalist for the Southwest Region, and volunteers through the sorority’s many community efforts that advocate for mentorship, health and wellness, and social activism. Griffin is also a charter member of The National Coalition of 100 Black Women, Inc. – Metropolitan Baton Rouge Chapter, in which she served as Director of Publicity and Communications from 2016 to 2018. She has volunteered extensively in the civic organization’s community efforts, including hurricane relief, and mentoring through the BR Grow Girls initiative – which was recognized by Essence Magazine in the summer of 2019. Outside of organizational volunteer work, Griffin has given of herself to Outstanding Mature Girlz – also recognized by Essence Magazine this past summer – where she has facilitated workshops on self-esteem and youth entrepreneurship at the program’s annual conference. Griffin’s other outreach efforts include assisting communities with food insecurity through Top Box Foods, venue and participant coordination for a concert to benefit It Takes a Village, and hosting a women’s entrepreneur showcase for The Write Philosofher.
Griffin holds a Bachelor of Arts degree in Mass Communication from Loyola University and a Master of Science degree in Entertainment Business from Full Sail University. And while she is one busy woman, she always makes time to continue working towards the things she loves, which includes sharing her knowledge and experiences to help grow a giving and learning community. She is the author of two books, “The Write Way: A 21-Day Interactive Journey to Self-Love and Awareness” (2017) and “The G Code: 15 Keys to Successful Marketing & Branding” (2019), and one workbook, “The G Code Glow-Up: A Marketing & Branding Workbook” (2020). Her writing has been awarded both internationally and locally. Griffin’s “G Code” book series was acknowledged as a 2022 Book Fest Award winner and 2020 International Book Award finalist. She was also recognized as BR Parent Magazine’s 2020 Favorite Local Author. Griffin is excited to experience continued growth, leadership training, opportunities, and invaluable experiences that she can extend to others.